Home / THE MINDFUL BAKING COMPANY / Why I Created The Mindful Baking Company
Why I Created The Mindful Baking Company

Why I Created The Mindful Baking Company

For my daughter Sevie 😍 & nephew Nathan 😍 and to help make you and me the best we can be!

Hi everyone! For those who don't know me... My name is Joyce. I felt it was about time I introduce myself and tell you my story.

am a Registered Nurse who lives in Ontario, Canada 🇨🇦 and an avid baker! After changing my diet by cutting out gluten, minimizing dairy and sugar I experienced a radical shift in my health and well-being. Combining my passion for health, cake and art, I decided to pivot and set out on a new journey devoted to wholesome baking with quality ingredients that does not skimp on flavour and is packaged with care for our planet. I also wanted baking to be a way for one to focus on the present moment, be mindful and simply enjoy it rather than be stressed about "do I have the flaxseed, cocoa powder at home?".

We took our favourite home recipes and tweaked them. Then she was born, The Mindful Baking Company a start-up with a big heart, with a lot of encouragement and support from my husband Shane. I am forever grateful for the love and support I receive each day from him, family, friends and you all! We are here to help make your wholesome home baking easy peasy so you can focus on the good stuff!


Thanks for joining us on our journey!